Harvard-published author, Berkeley-trained attorney, and former Chief Marketing Officer of MyFitnessPal during its $475M acquisition.
I’m the author of four books, including The Transformational Consumer and Empires of the Soul, and I am the business mentor and architect behind the EMPIRES business model.
I help deep-thinking, visionary thought leaders, coaches, and consultants fully monetize their genius.
I do it by first identifying what I call your Deep Magic™ — the invisible-to-you intersection of your passions, spirit, lived experience and subject matter expertise that your dream clients would be happy to pay for.
Then I guide you to price and package your unique energies and expertise into the proven self-marketing offer formats of the low-maintenance, high-income business model I call the EMPIRE of Your Soul™ (EMPIRES™ for short).
Finally, we break your old self-sabotage patterns and expand your inner capacity to hold a thriving brand and peaceful, profitable business with my guided Life, Self and Money Mastery™ protocols and SoulTours™ for entrepreneurs.
Since 2017, I’ve been the Founder of SoulTour and the Creator of EMPIRES™ — a business model and offer sequence that helps visionary thought leaders turn their energy, expertise, and lived experience into a business they love.
Your unique energies, expertise and the content you love to create can generate $20k, $30k or even $100k per month, while you work 16 hours per week and spend 90% of your time in your zone of genius.
I know this, because I’ve done it myself many times in my career, over and over again.
How?
I had a series of big marketing jobs where I was able to turn the company’s special sauce into transformational intellectual property, aka: content…
Then I was able to use that content to attract massive-scale audiences these companies were already set up to monetize, effortlessly.
At MyFitnessPal, the Micro Media Empire I built within the larger business helped us get acquired by Under Armour — for $475 million.
But by 2016, I was a former marketer turned struggling-new-coach, trying (and failing) to figure out how to turn my inspiring personality into a profitable business that could support my family and pay for my life.
I spent hundreds of thousands of dollars of my personal savings running free challenges that attracted freebie seekers who loved my content but would never buy anything…
…then hosting exhausting real life events that made me $500,000 in a weekend, but burned through my adrenals and my profits.
I knew everything there was to know about how to create content people love, spark transformation and build a devoted audience.
But I was clueless about how to turn content, transformation and movements into money.
Until one day I had a terrible accident, received second-degree burns over 27% of my body and could not work at all for a whole month.
Soon I realized that my clients were still happy to pay while I recovered because they were still getting massive, life-changing results from my work via my content and the transformation frameworks I had delivered in the content.
I had gone from one end of the pendulum, creating beautiful content with no offers to monetize it…
…to the other, creating absolutely no content for the public but running powerful, profitable offers that rocked my clients’ worlds in wonderful ways.
It changed the game when I finally realized…
You need both.
You need a content platform that hooks total strangers and turns them into buyers while you sleep…
And you need a simple sequence of offers your dream clients can invest in to get your help creating the dream outcomes they desire.
That’s the magic formula for a peaceful, profitable business that fully monetizes your genius and funds your life without taking over it.
Years ago, in my book The Transformational Consumer, I had taught that people aren’t paying for you — they’re paying for the transformation.
But during my Phoenix Era a massive new shift dropped in: when you build the transformation into your offers, your models and your content… your business works even when you can’t.
From bed, still wrapped in bandages, I had my Phoenix Epiphany:
I didn’t need to be the engine. I needed to build the engine.
One that ran on my genius — my Deep Magic™ — instead of my hours, my presence or my deliverables.
The first month I implemented this simplified, content-powered EMPIRES™ model in my own business, I generated $92,000 in revenue — working just 16 hours a week.
Please hear me when I say this, beloved:
You are a once-in-a-Universe event.
You now stand on the brink of your EMPIRE Era. It’s time to think something different.
